Fairloom. A fashion e-commerce website template that opens on a slow film in slatted light.

About Fairloom. What it is and how it works.

Fairloom is a website template for a fashion label that sells direct: a small wardrobe, a few colours a season, made well. The home page opens on a slow film of a figure in a bottle-green coat walking away through slatted sunlight, a giant wordmark rising letter by letter beneath it, and a small card that sells the coat in the film. Below it, five colour panels open to show what comes in each colour, because every piece in the season goes with every other.

Copy Fairloom's 58 sections into Webflow, HTML or Astro →

All pages (27)

Home pages

Blog

Contact

Contact

Account and utility

Product and company

What's included

This template

Three home pages and 24 inner pages for a fashion label and its online store
A licensed film of a figure in a tailored coat walking through slatted light, graded to the palette, with a phone crop, and two more films (silk, the studio rail)
A client-side bag: colour and size selection with live stock, a bag drawer, a free-shipping progress bar, quantities, codes, shipping options and a checkout that saves the order
A size finder: three measurements and a fit preference give your size in every piece, saved and pre-selected across the shop
Shop filters by piece, colour, size in stock and price, with live counts, sort, density and shareable URLs
45 original product renders from cloth simulations, close-ups, and six shoppable lookbook flat-lays
An open cost breakdown per piece, an animated route map of the workshops and a stockist finder
Archivo and Instrument Serif, Wada colour combination 149, light and dark mode
Runs fully in the browser: no API keys, no backend to set up

Every template

Lifetime updates
Start-here guide for every page
Licensed images and fonts
Email support

Bonus pack, free as it ships

AI copy prompts soon
Pitch deck soon
Launch kit soon
Email templates soon
Brand kit soon
Product UI kit soon
Figma file soon
WordPress companion plugin soon

Formats

FramerRemix link, CMS includedSoon
WebflowClone link, CMS includedSoon
AstroSource project, Tailwind optionalSoon
WordPressBlock theme + companion pluginSoon
HTMLStatic HTML, CSS and JSReady
Prompt packRebuild it with Claude Code or CursorSoon

One purchase covers every format. Formats marked Soon arrive as free updates.

Details

Template

Pages27
Released2026-10-06
ColourWada 149

Licence

Personal, one end product$79
Team, up to 10 people$159
Licence terms

Questions

Which format do I get?

All of them. One purchase includes every format of the template, and you pick the one you want to download, now or any time later. Formats still in production arrive as free updates. Each format is a full build of the same design: a remix link for Framer and Webflow, source files for Astro, a block theme for WordPress, plain HTML, or a prompt pack to rebuild it with an AI coding tool. Full Access covers every template.

Can I use Fairloom for a client?

Yes. The personal licence covers one end product, which can be a client's site. For several sites or a team, see the team licence or Full Access.

What is a Fast launch?

You fill a short brand profile once and we generate your copy for every page, plus a pitch deck, launch kit, emails and a brand sheet, then deliver the template with your copy applied. Fast launches use AI credits, sold separately from templates and Full Access.

Do I get updates?

Yes, for life. Fixes and new pages are free and arrive in the same download link.

What happens to the copy I tried?

If you continue to checkout, it travels with your order so your download can start from it. We do not keep what you type in the preview.

Try it with your brand

See Fairloom with your company in it.

fairloom · live demo

Fairloom, fashion E-commerce Website Template

It follows the funnel that sells clothes: the season and the hero product first, then the colours, new pieces, the story of where it is made, shop by piece, the repairs promise, best sellers, the size finder and the journal. The shop runs fully in the browser with no API: filters by piece, colour, size in stock and price with live counts, colour swatches that swap the image, quick add, a product page with colourways, sizes with stock levels, a size guide and a size finder, a bag drawer with a free-shipping progress bar, discount codes, three shipping options and a checkout that saves the order to the account. Products, colours, stock and prices are one file to edit.

There are 27 pages: three home pages (the film hero, a choose-a-colour hero, and a lookbook hero on rippling silk), shop all with filters, a collection page, the product page, a lookbook with six shoppable looks, the size finder, bag, checkout and account, about with an animated route map of the workshops, sustainability with an open cost breakdown and free repairs, stockists, a journal and an article, help, contact and legal. Start here, the style guide, licences, changelog, 404, coming soon and password complete the set. All 45 product images are original cloth-simulation renders. It is set in Archivo and Instrument Serif, in Sanzo Wada combination 149 (Deep Slate Green, Olive Ocher and Orange), with light and dark mode.

Why Fairloom

27 pages, three home pages
A working bag with free-shipping progress
Colours, sizes and live stock on every product
A size finder that remembers you
45 original product renders, no API keys

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